Samsung's American marketing chief Marc Mathieu has shared his vision for the impact that VR and 360 video will have on the work the electronics brand is undertaking over the next 12 months.
Speaking to AOL's digital evangelist David Shing, Mathieu talked about the trend towards consumers seeking immersive experiences and how the brand planned to market that type of activity.
"You can see things on your TV and on your phone but you can also immerse yourself in content through virtual reality so you really feel like you are right there right now. What we try to do is create a role to both accelerate content creation and content consumption," he explained.
Mathieu also spoke about Samsung's new 360 degree camera and his hopes for how users would develop its functionality from the very beginning rather than being to by Samsung how to use it.
The full interview can be viewed above.
